Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way to get creative, as seen today when The Gap launched a micro-series on Instagram tied to the looping function.
Sunday, March 15, 2015
What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed.